The shampoo is 100% natural made of luxurious ingredients. This shampoo with coconut milk removes impurities and repairs damaged hair without stripping hair's natural oils Restorative shampoo formulated with Refined Coconut Milk. The smell of shampoo is very pleasant and nice because of geranium essential oil. Geranium and Coconut Milk both combination are amazing. Geranium promote hair growth and boost circulation. Coconut Milk has amazing repairing and nourishing properties.